AGL Introduces Pre-collections, Opens N.Y. Showroom


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MILAN — AGL aims to increase its presence in the United States through the opening of its first North American showroom. The footwear brand, which operates showrooms in Milan, Paris and Düsseldorf, is gearing up to inaugurate at the end of July its first North American venue. Located on New York’s Sixth Avenue, the 1,800-square-foot space will sell the brand’s collections starting with the spring 2019 season. “A year-and-a-half ago, we opened a small temporary showroom in New York and it actually worked well,” said Sara Giusti, who along with sisters Vera and Marianna, manages the brand founded by their grandfather Piero Giusti in 1958. “The positive results we got actually pushed us to invest in a permanent showroom, where we can show our collections to American clients at their best.” In keeping with the upcoming opening of the New York showroom, AGL has introduced its first pre-collection with the resort 2019 season. The brand will also launch a pre-fall lineup in November. “We decided to introduce pre-collections to respond to a request coming from the market. Especially in the U.S., we realized that customers are looking for ‘buy-now-wear-now’ styles, which are kind of nonseasonal, and the purchases are guided more and more by the

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