Asics/Kiko Kostadinov Sneaker Now in U.S.

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Sneakers are hot stuff and Asics, the running shoe brand, is seeking to further heighten its street cred in the U.S. by bringing its collaboration with London-based men’s wear designer Kiko Kostadinov to the American market. Called the Gel-Burz 1, the shoe features Kostadinov’s unusual pattern-cutting and intricate detail with the functionality of a running shoe. Exclusively for men, the Gel-Burz 1 model features a dark exterior color palette, a favorite of the designer, of lime green, birch and black layered onto a thin cover of rubber. “Kostadinov’s original designs are eerie, dark and have begun creating buzz all over London,” said Paul Miles, the chief marketing officer for Asics Corp. “Asics partnered with Kostadinov on a shared vision of applying innovative fashion to a performance shoe and we are so excited to introduce the Gel-Burz 1 to the U.S.” The shoe made its debut today at Dover Street Market in New York and Los Angeles, Kith, Opening Ceremony, Ssense and Blends. It was first offered for sale in Europe last month and retails for $250.

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