Bespoke hair care first: Henkel launches digital tool to allow salons to customize products on site


Cosmetics / News 81 Views 0

Henkel has announced the launch of a trio of connected tools , Schwarzkopf Professional SalonLab, which it says will ‘propel salons into the digital age’. SalonLab debuts at CES in Las Vegas this month.

SalonLab is described as the first end-to-end ecosystem of connected devices and is capable of measuring hair condition and color to provide hyper-personal products and services. It includes SalonLab Analyzer, which measures hair quality, moisture and true hair color; SalonLab Consultant App, which is designed to support hairdressers through the analysis; and SalonLab Customizer, which produces customized hair care products on site based on the gathered data.

“At Henkel, innovation is in our DNA and leveraging the digital technology in our business activities is an integral part of our strategy,” said Marie-Eve Schroeder, Chief Marketing Officer, Henkel Beauty Care. “With SalonLab, we are reinventing hair care with a hyper-personalized solution empowered by a holistic application of connected devices.”