Bulgari To Launch New Jewelry Pillar as it Aims for Number One Slot

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MILAN — Bulgari expects to end the year on a strong performance, with the planned launch of its first new jewelry pillar since 2014, supported by a global advertising campaign featuring two new faces, in time for the holiday season. The brand is set to unveil the collection at its luxury resort in Dubai in October alongside the new ambassadors, one of whom is Latin, Bulgari chief executive officer Jean-Christophe Babin told WWD at the brand’s spring accessories presentation in Milan. “It confirms our very strong focus on jewelry, and confirms also our mission to become the leading jeweler,” he said. “It will get on the market at a time when probably the brand has already, without it, the strongest momentum in its history, so it will really be a clear growth booster which will add one engine to a rocket which, as it is today, is flying very fast already.” Parent company LVMH Moët Hennessy Louis Vuitton said its watches and jewelry business posted a rise of 16 percent in organic revenues to 1.98 billion euros in the first half, with profit from recurring operations up 46 percent. Though it does not break down performance by brand, the group touted Bulgari’s “excellent” sales, underpinned

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