Cannes 2018: Atelier Swarovski and Penélope Cruz Present ‘Conscious Luxury’ Fine-Jewelry Line in Cannes

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CANNES, France — “We’re always trying to cater to people on the red carpet, but this is hard-core red carpet, her point of view,” said Nadja Swarovski at a preview on Thursday of a new “conscious luxury”-oriented Atelier Swarovski fine-jewelry line designed in collaboration with Penélope Cruz. Seated at a lunch at the Terrasse & Club by Albane on the rooftop of the JW Marriott hotel, the table sprinkled with crystals, the Spanish actress was modeling a pair of created sapphire drop earrings, and has already road-tested most of the seven pieces that are ready. That includes on the opening night of the Cannes Film Festival, as the leading lady of the night’s in-competition opening film Asghar Farhadi’s “Everybody Knows.” The actress there accessorized her vintage Chanel Couture gown with a ring and matching pair of earrings made from Fair Trade gold and Swarovski Created diamonds and rubies. The earrings worn by Cruz in Fair Trade gold and Swarovski Created diamonds and rubies.& courtesy Chatting to WWD, the actress said she loves how Cannes “manages to be the most serious, respected cinema festival in the world, and at the same time be crazy and glamorous. It’s like being in [Federico] Fellini’s film ‘8½.’ All

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