Catching Up With Oliver Peoples’ CEO Rocco Basilico


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Oliver Peoples’ chief executive officer Rocco Basilico is settling into his role at the top, having spent his first year in office beefing up the brand’s retail operations. For this, the 28-year-old executive has earned acclaim in business media at large, this year being named to Forbes’ 30 under 30 list. Whilst in New York to attend the list’s celebratory mixer, as well as mark the opening of Oliver Peoples’ newest store in Brookfield Place — its fourth retail location in Manhattan — Basilico spoke with WWD about the state of the eyewear industry and the continued importance of brick-and-mortar. WWD: Oliver Peoples’ has made strides in the last year to expand its brick-and-mortar presence. Why focus on retail stores, when there is so much buzz about e-commerce? Rocco Basilico: Right now we have about 30 stores in the world, and the idea is to double that at some point. I mean, for us, we have a very different product for sure. I really still believe in physical stores, I think it’s a way to get brand awareness out there. Look at the visibility of this [Brookfield Place] store, there are thousands of people walking through here everyday. WWD: Why is there a focus on New York? R.B.: In

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