Coccinelle CEO Fabrizio Stroppa Sets Out Expansion Ambitions


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MILAN — Coccinelle is eyeing an expansion outside Italian borders and has promoted Fabrizio Stroppa as its new chief executive officer, effective Oct. 15. Stroppa, who is chief commercial officer of the Italian accessories brand, succeeds Andrea Baldo, who is leaving after two years at the helm. Coccinelle plans to leverage Stroppa’s years of experience at Coach, where he held the role of vice president of sales, Europe, and at Mulberry, where he served as global head of sales. Prior to that, Stroppa was brand manager at Donna Karan in the LVMH Moët Hennessy Louis Vuitton headquarters in Japan. He has also worked at Giorgio Armani. Fabrizio Stroppa& courtesy image & Stroppa’s remit is to continue to redefine the brand with a fashion element, a strategy initiated by Baldo. “The brand has a history of 40 years in business, offering quality hides at an affordable price and special details,” said Stroppa. Coccinelle was founded in 1978 in Sala Baganza, near Parma, Italy, by the Mazzieri family. In 2012, the Korean E-Land fund, acquired the company and the Mazzieri family exited. Since then, Coccinelle has begun a process of internationalization. “We are now telling the story of the brand, elevating its fashion content, reaching out to new customers without

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