Furla Sales Up 5.8% in First Half

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MILAN — Over the past three years, Furla has doubled its sales and, in the first half of 2018, the Italian accessories company saw another uptick in revenues. In the six months ended June 30, revenues grew 5.8 percent to 252 million euros, compared with 238 million euros in the same period last year. At constant exchange, sales grew 10.6 percent. All markets helped boost revenues, said chief executive officer Alberto Camerlengo in an interview at the luminous Furla offices in Milan overlooking the Duomo cathedral. With president Giovanna Furlanetto, Camerlengo underscored how being international also helped offset currency fluctuations. “We felt the impact of currency volatility, but we do hedging only on purchases as we want to be fair with our customers and have not changed our prices,” Camerlengo said. Furlanetto emphasized how creativity and additional fashion elements have helped the brand grow despite an increasingly crowded and competitive marketplace. To further strengthen the brand’s identity, a new monogram inspired by the initial F and reminiscent of a coat-of-arms was created and presented with a capsule during Milan Fashion Week last month. “The coed format also helped the perception of a single brand, as our men’s division is also growing very well,”

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