Handbag Brand Aurelia Leverages Mexican Cowboy Artisans


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Aurelia, a new handbag brand, is looking to harness the craftsman prowess of Mexico’s charrería cowboy artisans. The label, retailing at the Hammer Museum in Los Angeles, matches handmade wooden boxes with decorative woven or belt straps produced by craftsmen who more typically create saddles, whips and leather chaps. The project is the brainchild of Guadalajara native Andrea de la Torre, who comes to the accessories market with a background in art. After graduating from Parsons with a degree in product design, de la Torre worked in Tom Sachs’ studio, as well as with the Quint Gallery in San Diego and Museo Jumex and Estancia Femsa, both in Mexico City. A design by Aurelia.& Courtesy “My mom got me a little antique box from the north of Spain and I wanted to wear it, so I attached a vintage belt, and started wearing it a lot. It got a lot of attention so I started drawing and redesigning the concept,” de la Torre said of the impetus behind the brand. She joined with her sisters Paula and Magdalena, based in Los Angeles and New York, respectively, to start the business. Aurelia was the name of their great-grandmother, an independent, creative figure in the family’s life. De la

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