In the Name of Love and Family

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MILAN — In an industry dominated by a fast-paced rhythm, an overall search for fame and individual success, it’s hard to find a brand rooted in a diametrically opposite set of values. Family, durability, modesty and solidarity are the pillars that Cynthia Vilchez, 28, and her husband Giovanni Castiglioni, the 30-year-old son of Marni founders Consuelo and Gianni Castiglioni, wanted to establish as the foundation of their Aliita jewelry line, which was established in 2015. Aliita — a word that means “important object” in Wayuu, the native language of the indigenous Guajiros people who live in the same area of Venezuela from which Vilchez hails — offers custom jewelry collections infused with a minimal, elegant style peppered with lively, joyful touches. A graduate in fashion marketing from Milan’s Istituto Europeo di Design, Vilchez began her personal relationship with Castiglioni in Boston in 2006 and subsequently cut her teeth at Vionnet before deciding to launch her own venture. “At a certain point we decided to become three [the young couple has two children now] and I wanted to be able to manage my schedule differently and have more time to dedicate to the family,” explained Vilchez during an interview at the couple’s elegant Milanese apartment, which also houses the

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