Instagram Hit Saks Potts Introduces Handbags


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In the Instagram era, nearly any ascent to fame is possible. Immediate, random success can prove confusing: Even for a soft-spoken duo of Danish girls whose luxury label of playful fur coats, clothing and accessories has rocketed to acclaim — all thanks to the visual platform. Saks Potts, a Copenhagen-based fashion brand, marked its first New York Fashion Week presentation Thursday at The National Arts Club. There, founders Cathrine Saks, 25, and Barbara Potts, 24, exhibited their ninth collection — which introduced an array of new product categories, including eveningwear and an expanded ready-to-wear offering, as well as their first foray into the blue-chip handbag category. “I think from the beginning of our company we had some really good supporters over here. Emily Weiss and Leandra Medine — girls like that — their followers saw our things and we got a following. Because we are two young girls, we think very visually. We use Instagram a lot as a way of p.r. for our company — our photos really get out there so quickly. Our things really pop out,” said Saks. The label currently counts more than 64,000 followers on the social media app. Saks and Potts met in kindergarten and founded the brand

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