Italy’s Leo Shoes Feeds Luxury Sneaker Craze


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CASARANO, Italy — As word spreads that Virgin Galactic could be launching suborbital flights out of Italy’s Puglia region, a luxury footwear manufacturer in the same area is rolling out sneakers that are already out of this world — and to call them sneakers is almost inadequate. Leo Shoes is the Made in Italy response to a sneakerhead’s wildest dream — and is helping to fuel the global sneaker fever that shows no sign of slowing. The 2017 Worldwide Luxury Market Monitor by Bain & Company and Altagamma states that industry “players are shaping category performance through tailored strategies and investing in luxury streetwear to attract members of the Gen Y” customers, citing 10 percent growth in the luxury sneakers category, with a total business of 3.5 billion euros in 2017, compared with the previous year. Sneakers was the biggest category. By comparison, denim grew 6 percent to 3.2 billion euros, down jackets grew 15 percent to 2.3 billion euros, and T-shirts were up 25 percent to 2.5 billion euros. The study “Mix and match the industry/the luxury and cosmetic financial factbook 2017 edition,” and its Ernst & Young analysis of Fondazione Altagamma data, states that globally, Millennials “are savvy consumers with common

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