Jessica McCormack Seeks Sustainable Growth

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She’s got the design cred, a roster of hot clients including Sienna Miller, Charlize Theron, and Rosie Huntington-Whiteley. She’s got the big townhouse flagship in Mayfair — and two industry investors. So what’s next for the diamond jeweler Jessica McCormack? Jessica McCormack& Courtesy Photo Growth is on the agenda — but not the runaway variety, and scaling quickly would be impossible anyway: McCormack creates diamond jewelry using Georgian and Victorian techniques in the workshop in the basement of her flagship on London’s Carlos Place. Also, she sees herself as a family jeweler and actually enjoys interacting with her clients, convincing them that diamonds are fit for everyday. She transforms their vintage heirlooms into new pieces, consults on engagement rings and urges them to wear diamonds fearlessly and instinctively, whether they’re bespoke pieces reworked from a grandmother’s jewelry box or simpler items such as her Tattoo necklaces or signature button-back hoop earrings, with small diamond pendants. “I want my clients not to be intimidated by diamonds and to build a diamond jewelry collection over a lifetime. I want to be a modern voice in the world of diamonds,” said the New Zealand-born jeweler from the red-brick townhouse where she’s been based for nearly five years. Bespoke work

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