John Hardy Eyes Elevated Positioning With Adwoa Aboah Collection

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John Hardy has enlisted a little model star power for its latest collection, a collaboration with Adwoa Aboah. The collection was a creative partnership between Aboah and John Hardy creative director Hollie Bonneville Barden. It features gold chains strung with warm-hued stones. Designs, which range from $295 to $24,000 at retail, include drop-style earrings, body chains, choker necklaces and signet rings. Robert Hanson, the brand’s chief executive officer, said: “The thing that is unique about women who love John Hardy is that they are confident, artistically expressive, self-purchasers. The essence of who Adwoa is was a perfect fit for the John Hardy brand.” The collection’s launch was celebrated Tuesday night in New York, where John Hardy set a Balinese night market in a Chelsea events space. Guests were treated to Balinese snacks and craftsmanship demonstrations — all a nod to the brand’s Indonesian origins. Aboah first worked with the label in 2017 as a participant in its “Made for Legends” campaign. “It was such a joy to work with them, it already felt like proper family vibes. For the campaign they were not only interested in me as a model, but also everything I have to say as a person as well,” she said. Hanson

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