Kendra Scott Expands Categories, Debuts Home Goods


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LONDON — Kendra Scott is debuting a home collection, with a range of candles set to appear on March 28, WWD has learned. Launched in 2002 by Kendra Scott, the brand is known for its line of customizable jewelry. It is stocked in stores including Neiman Marcus, Nordstrom, Bloomingdale’s, Selfridges and more than 600 boutiques globally. Scott said that the candles launch is a key step for her company toward its vision of an all-encompassing lifestyle brand. She said the approach to creating the candles was similar to jewelry design, adding that creating a fragrance was all about inspiration and collaboration. She worked with fragrance expert Ann Gottlieb. For her first foray into home fragrance, Scott took cues from her favorite gemstones. “I have always believed that what you place in your home is just as important as what you wear,” she said. Scott first started working with home accessories when she designed retail spaces. “It was important to me that our stores not only look beautiful, but that they feel warm and welcoming for our customers,” she said. “My decorating process is similar to my design process — with special consideration of how textures, colors and silhouettes work together — so to me,

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