Kering Eyewear Inks Partnership With JD.com

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MILAN — Kering Eyewear is opening its first official flagship store on JD.com. The Chinese online retailer will offer its 292 million customers a selection of optical frames and sunglasses produced by Kering Eyewear, including Gucci, Cartier, Bottega Veneta, Saint Laurent, Alexander McQueen, Stella McCartney, Brioni, Altuzarra, Alaïa, Boucheron, Pomellato, Puma, McQ, Christopher Kane and Tomas Maier. Richard Liu, chairman and chief executive officer of JD.com, praised the eyewear company’s “commitment to timeless quality and elegance,” expecting to “maximize its potential in China.” Under the terms of the strategic partnership, JD.com will act as the authorized distributor of Kering Eyewear products across the market. Roberto Vedovotto, president and ceo of Kering Eyewear, said that because “China is a booming market for e-commerce sales and a region with a high growth potential in the luxury segment, it was a natural choice to partner with this trusted and innovative player. The new flagship will focus on delivering a unique shopping experience to the local clientele.” Kering first revealed it was taking production of its eyewear in-house in the fall of 2014. The following year, it unveiled headquarters dedicated to the category located in a 16th-century Renaissance villa outside Padua for its design, research, product development and supply

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