Lambertson and Truex Depart Shinola to Revive Namesake Label

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Richard Lambertson and John Truex are stepping down from their design roles at Shinola to pursue a reboot of their namesake brand, Lambertson Truex. The duo joined Shinola in 2014 to develop the company’s leather goods program. In four years, they have grown that business to become Shinola’s second-largest category after watches. Shinola’s founder Tom Kartsotis said of Lambertson and Truex’s departure and Shinola’s restructuring thereafter: “Going forward, creative director Daniel Caudill will take creative control of the men’s leather category, and women’s design director Ruthie Underwood, will oversee women’s leather design. I hope to support the Lambertson Truex relaunch in any way I can…We will greatly miss their incredible talent and energy and wish them well on their next chapter.” A Lambertson and Truex design for Shinola.& Courtesy Photo Lambertson Truex’s second iteration will soft-launch with a direct-to-consumer model for fall, and will open wholesale accounts for the spring 2019 season. Truex told WWD that, while the brand will offer high price point exotic designs, it envisions its leather assortment ranging from $795 to $1,400. Samples are in production, and the brand’s site has already gone live — offering a preview of its structure to come. The e-commerce site will stock seasonal designs, offer a bespoke program

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