Movado Opts Out of Baselworld, Sets Its Own Summit in Davos


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Movado chief executive officer Efraim Grinberg has taken a firm stance regarding trade shows in the digital age. The New Jersey-based executive said: “For us and our customer base, Baselworld has become less relevant over time, trade fairs are less relevant as the world changes and as e-commerce becomes a bigger presence.” Thus, the watch brand has opted out of the forthcoming Baselworld fair, to be held in Basel, Switzerland from March 22 through 27. Instead, the firm has “reinvested” the funds it would have spent on the fair to create its own retail retreat in Davos, Switzerland. The Movado Group Summit, to take place from March 17 through 20, will offer 300 or so guests and immersive Movado experience. Movado Group brands and licenses including Ebel, Concord, Coach, Tommy Hilfiger, Juicy Couture, Lacoste and more will be represented. Many of these brands will introduce new products at the summit. Attendees will have access to panel discussions addressing such topics as social media best-practices, marketing, digital commerce and retail innovation. A keynote speaker is also scheduled to make an address at the event’s gala dinner, but their identity would not be revealed “for security reasons,” according to a spokesperson. Many of the event’s panels incorporate Movado’s new

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