Mr. Bags Unveils First Global, Omnichannel Collection With Longchamp


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HONG KONG — The immensely popular Chinese influencer Mr. Bags has worked with many luxury designer brands from Tod’s to Givenchy but Dec. 22 marks a first — the launch of a special Longchamp collaboration that will be made available not just to fans in China but all over the world, and will be the debut of the fashion blogger’s products offline. The collection showcases his spin on the Le Pliage Cuir styles. Mr. Bags, whose real name is Tao Liang, reinterpreted Longchamp’s signature foldable bag in luxurious lamb leather, giving it a slightly more structured feel, and added a playful signature–a pair of paw prints in a nod to the upcoming Chinese year of the dog. The capsule also marks the beginning of a series of projects to celebrate the French label’s 70th anniversary. “From the experiences we gained from previous Mr. Bags special collections, we got to know that Mr. Bags does have — a huge fan base overseas,” Liang told WWD exclusively. “For the previous Mr. Bags special collections, we only sell in mainland China, but we received multiple requests from the brands’ stores in the U.S. and Europe.” MORE: NPD’s Marshal Cohen Urges Accessories Brands to Pivot to Multifunctional

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