Pamela Love Shifts Focus to Fine Jewelry


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The future looks just fine for jewelry designer Pamela Love. The Brooklyn, N.Y.-based designer, known for her cool girl rock-‘n’-roll-inspired pieces, started her brand in 2007 and now with her most recent collection is pivoting to concentrate solely on the fine-jewelry category. Here, WWD catches up with Love about her shift in direction, keeping the brand local and sustainable practices. WWD: You started your line in 2007 and started in the fine category in 2014. What made you decide to only concentrate on fine jewelry going forward? Pamela Love: Being able to focus primarily on fine jewelry has been my goal for a long time now. I actually started dabbling in fine in 2007, and over the years it is the part of my business that I have become more and more passionate about. It has been hard to balance the fashion business and the fine business as they demand very different things of you, and ultimately I needed to make a choice to narrow my focus — to make better work. WWD: How much production is done here in New York City? P.L.: Our latest fine collection “Paillette” was created 100 percent in our studio in New York with our manufacturing partner/ jewelry guru Andrew Turi.

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