Paolo Marai on Growth in North America

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& Now almost a year into the partnership with Madaluxe Group, a luxury distribution firm that handles the distribution of Timex in North America, Paolo Marai, president and chief executive officer of the Timex Group Swiss Luxury Division, said the partnership has allowed Timex to better target a younger consumer with collections such as its Versace and Versus Versace watch lines that were released this month. Before partnering with Madaluxe, Timex’s product was distributed in North America by the New Dover Group. “It’s very important to create timepieces that people can immediately recognize and connect to a brand,” said Marai. “We are making sure the Versace and Versus Versace collections are more aligned with the seasonal fashion collections.” Barbery said he is especially eager to start working with brands such as Versace and Versus Versace, and believes Madaluxe “is perfectly positioned to bring these timepieces to our retail partners across North America’s luxury and aspiring luxury markets.” Marai said despite the emphasis on the smartwatch category, there has been an uptick in Swiss-made watches and younger customers are researching them online before purchasing them in store. “Smartwatches have created more confusion than business,” said Marai. “A lot have been sold, but very [few] are worn. Department stores

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