Reed Krakoff’s Take on Tiffany Continues

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Tiffany & Co.’s revision under Reed Krakoff has been slow going — but more should be visible in the first half. While named the jeweler’s chief artistic officer in January 2017, Krakoff’s first designs for the firm weren’t unveiled until November — and those were his concepts for its home collection, which he was first hired to make over in July 2016. The line was called “Everyday Objects” and received mixed reviews — with some media criticizing a tin can design cast in sterling silver for its $1,000 price tag. Krakoff’s jewelry designs have yet to be revealed. A Tiffany spokesman noted they are due in stores in May. While Krakoff’s approach to Tiffany has not yet been realized in full, the brand — which has struggled in the last decade to maintain momentum in the North American market — has already exhibited early signs of financial turnaround under new chief executive officer Alessandro Bogliolo and chairman Roger Farah. For the third quarter, the jeweler’s net income rose 5 percent to $100 million, or 80 cents a diluted share, from $95 million, or 76 cents, a year earlier. Sales increased 3 percent to $976 million, although comparable-store sales slipped 1 percent. Comps were flat

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