Richemont Uncovers Counterfeiters Abusing Customer Service Line to Copy Designs


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HONG KONG — Luxury purchases are often carefully weighed; decisions that typically occur as the culmination of a journey into a brand’s story, as the luxury houses like to say. For the sake of client education and ultimately conversion, houses have become more transparent, lifting the veil, at least partially to clients from hosting workshops and private events to providing thorough service before and after sales. Counterfeiters, however, can exploit these efforts for quality customer service. In a first, Compagnie Financière Richemont SA revealed that it uncovered instances of counterfeiters phoning its client services, garnering painstaking detail about products with the goal of replicating them. On Dec. 20, Richemont won a permanent injunction against such a company: the Hong Kong-based Dynasty Jewelry Ltd. and two defendants Shelly Hui and Desmond Wong for infringing activities. The luxury conglomerate lodged a complaint in Hong Kong’s high court alleging that Dynasty had created and sold over 100 pieces that copied the products of Richemont brands, Van Cleef & Arpels, Piaget and Cartier, utilizing that technique. Its activities included forging its brand name trademarks as well as copying signatures such as Cartier’s Love and Juste Un Clou motifs, and Van Cleef & Arpels’ Alhambra Clover and Frivole series. The equivalent retail prices of the genuine

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