Saucony to Celebrate 120th Anniversary With New Sneaker


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Sneakers are hot commodities these days, and Saucony wants a bigger piece of the pie. The venerable footwear brand was founded 120 years ago, taking its name from the Saucony Creek in Kutztown, Pa., a Native American word that translates to “mouth of a creek or river.” But despite its rich history — which includes producing footwear for NASA astronauts in the Sixties — the brand may not be well-known outside of the running community. Chris Mahoney, creative director, said Saucony seized upon the anniversary as the company’s “chance to highlight the history and educate people who may not know the brand.” The creative team reworked one of its most sought-after models from the Eighties, the Shadow, combining a retro silhouette with today’s technical bells and whistles. The result is the Shadow 5000 EVR, a model Mahoney said marries the best of performance with lifestyle cues. The shoe features a knit upper that mimics the design of the original Shadow as well as full-length Everun midsole and topsole. The shoes will be available starting today in three colorways: black/teal, red/green and triple white. They will retail for $140. “This is our chance to take two parts of our brand and put them together,” Mahoney added. “And

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