Sneaker Brands Face Off

News

Fashion / News 9 Views 0

“Last year in this room, 90 percent of ya’ll were screaming Adidas,” said Wale, the animated rapper who participated in the ComplexCon’s controversial Sneaker of the Year Panel on Saturday. “People had Adidas tear drops on their face.” Wale, whose real name is Olubowale Victor Akintimehin, highlighted what a difference a year makes, and in 2016 Adidas seemed to own the spotlight at the shopping festival. This year, Virgil Abloh’s take on the Air Jordan 1s as part of his The Ten project with Nike won the top spot — last year Kanye West’s Yeezy 350 V2s were a top contender — and out of the 10 sneakers discussed, only one style came from Adidas, which was the Yeezy Boost 700 Wave Runner that’s yet to be released. In September, The NPD Group confirmed that Adidas beat out Jordan as the number-two sports footwear brand behind Nike in the United States. Despite that, the panelists, which included NBA player Lonzo Ball, DJ Clark Kent, singer J Balvin, Victor Cruz and others, all seemed to agree that the effort Nike put behind its collaborations, specifically The Ten project by Virgil Abloh, helped shift customers’ attitudes in its favor. “I’ve never seen that much energy put

Follow WWD on Twitter or become a fan on Facebook.

Read More...

Comments