Sneaker Start-up Allbirds Lands in Canada, Eyes U.K., Asian Expansion

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TORONTO — Allbirds will break into the Canadian market with the launch Thursday of an English-language web site. “We’re trying to build the brand by regions,” said cofounder Joey Zwillinger, who teamed with former New Zealand World Cup soccer player Tim Brown to launch the company in 2016. “The U.K. and Asia present big opportunities. We don’t ship to these areas yet and won’t until we can do it right. But these regions are definitely on our radar.” Speaking of the new web site, Allbirds.ca, he said, “It’s a three-click buy here. Canadians can expect incredible service from us and rapid delivery.” Allbirds will also unveil its five-week Pop-In@Nordstrom initiative on Friday at Toronto’s Eaton Centre and Nordstrom Pacific Center in Vancouver, where brand newcomers will be able to experience five exclusive styles, as well as a full range of products. Lastly, a limited-edition gray wool runner embroidered with a red maple leaf will be sold exclusively on Allbirds.ca for $135 Canadian. Canadian flagships have yet to be revealed, yet Zwillinger remains confident that Allbirds will have a physical presence in Canada within a few months’ time. Vancouver, in fact, could be one of the company’s earliest store locations. “Vancouver is all about the active life

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