Street Signs: Fila to Unveil Mindblower Footwear and Apparel Collabs, Pop-ups

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With a history that dates to 1911, Fila has a lot of heritage to draw from. And Louis W. Colon 3rd, vice president of heritage and trend for the North American arm of the company, has been mining that history since he joined the brand in 2010. Colon, who had operated Laces sneaker boutique in New York and also created the MySneakers app and Kicksclusive magazine before joining Fila, calls himself a “sneaker entrepreneur.” Since joining Fila he has overseen limited-edition releases, collaborations and brand partnerships within the heritage category for the company, both in the U.S. and internationally. On April 20, Colon will spearhead the reveal of Fila’s most aggressive offering to date: the reintroduction of its Mindblower running shoe from 1995 that will include a complementary collection of men’s and women’s apparel and accessories for the first time, as well as the opening of three pop-up shops. “Fila is not known for running shoes, but we actually had a rich history in that in the Nineties,” he said. “And with the chunky shoe and dad trend, we were looking for a place where others have left a void, and that’s retro running shoes.” Colon said Fila opted to reissue the Mindblower because

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