Street Signs: Sneakerboy Talks Supreme, Wholesale, Re-commerce

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LONDON — Chris Kyvetos detected the potential of sneakers early on, and for two decades he’s used the shoes as his creative compass — and retail inspiration. The founder and creative director of Sneakerboy, the Australian chain of concept showrooms where sales take place via iPad and the sneakers and streetwear are sent straight to customers’ homes, Kyvetos is also the buyer and franchise partner of Balenciaga in Australia and men’s wear director at Stylebop, the Munich-based e-commerce site. Thoughtful and whip-smart with dyed blond hair and retail in his veins, Kyvetos, 35, has been fixated with fashion since he was a teenager working on the shop floor and as a buyer, albeit an underage one. “I became obsessed with Yohji (Yamamoto) for some strange reason — I think it was his trousers, these really big-cut, baggy trousers — and I would only wear Nike sneakers,” Kyvetos said from his airy flat in Marylebone where, admittedly, he doesn’t spend very much time. In addition to his three other jobs, he’s planning a fourth, his own line of sneakers that will launch later this year, or early next. Here, he talks about why sneakers and fashion need each other, the importance of wholesale today and

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