Two New Luxury Fine Jewelers Going Direct to Consumer


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Haute Victoire Last summer, Yasmina Benazzou launched Haute Victoire, her fine jewelry collection of 18-karat gold and one-of-a-kind pieces, via her web site The collection is divided into various ranges. Oud D’or, done in collaboration with Moroccan actress Ghita Tazi, is designed from gold-cast actual Oud, the wood used in perfume and set with Tahitian pearls. Blanc Nocturne features braided gold and large South Sea pearls. Nacre Des Lunes is the line’s most playful and accessible range, featuring buoy-shaped charms in gold and with pave diamonds that add movement to rings, bracelets and necklaces. The shape of the charms were inspired by a vintage piece Benazzou found. “It was more like a half a sphere, and the top was in coral and onyx,” she says. “It was static, not moving. And it triggered the idea that an element like this could have a top that I could have with diamond, onyx, mother-of-pearl, turquoise, you know. And if it moves, it’s more interesting.” Yasmina Benazzou wearing Haute Victoire.& Courtesy Photo The pieces are distinctive and clearly luxurious, and because they’re sold through Haute Victoire directly, the prices are good: $500 to $3,500. “Usually when you think of fine jewelry, you need a husband, a banker,

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