Vacheron Constantin CEO Eyes U.S. Market With Vintage-Inspired Models

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PARIS — American consumers might have a weakness for watches that are large and geared to the outdoors, but with the right emphasis, Vacheron Constantin chief executive officer Louis Ferla thinks the dressy, upscale brand can find stronger resonance in the country. “I think for us, with a bit more focus and explanation, we should be able to properly develop that market,” Ferla told WWD, a perfectly folded handkerchief poking out of his suit’s breast pocket. The Swiss label, which belongs to Compagnie Financière Richemont, has just launched three new watch models, the latest additions to a two-decade practice of reissuing historic styles. For two of the three new models, the house reached back to the Forties, a period it identifies as its golden age of calendar complications, a term that refers to mechanisms with specific capabilities. The Triple Calendrier 1942 comes in steel and features a dial indicating seconds, at the bottom of the round watch face. It also displays the weekday and month, in abbreviated capital letters. The Triple Calendrier 1948, made of 18-karat pink gold, has a high-precision lunar cycle. From the Twenties, the American 1921 model features a round face set in a cushion shape and was designed at a slightly skewed

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